Meme coins aren’t just speculative assets. They have slowly started representing a symbolic rebellion against established financial norms, aligning with the demographic and ideological shifts shaping modern markets, as highlighted by Binance Research’s latest report.
Since 2022, the collective market cap of meme coins, measured as a share of Total 3 (the crypto market excluding BTC, ETH, and stablecoins), has nearly tripled from 4% to 11%, driven in part by a sense of financial disillusionment and a search for alternative investments amid rising inflation.
What’s Driving Meme Coins?
From 2020 to 2022, the global money supply surged by over 25%, rising from $81 trillion to $102 trillion. This rapid increase in the global money supply has led many to seek refuge in assets that they perceive to have long-term value to preserve wealth. Real estate is a classic example because it has historically served as a store of value.
Yet, homeownership has become less attainable, with wages failing to match escalating housing prices, a disparity particularly challenging for younger generations.
This economic reality has fostered what Binance Research terms “financial nihilism,” as younger investors, hit by affordability crises and unprecedented inflation, grow skeptical of traditional financial systems. Their dissatisfaction became evident during events like the 2021 Gamestop short squeeze, and meme coins today offer a similarly disruptive, decentralized alternative.
Meme coins have managed to create a similar kind of excitement that the cryptocurrency market generated during the 2017 ICO boom. Their appeal lies in unique accessibility; unlike complex Layer 2 solutions or DeFi products, meme coins present a clear, relatable narrative that everyday investors can easily grasp.
The simplicity of a meme-driven coin with a “cute or catchy” concept allows potential buyers to connect quickly, reducing the “time-to-convert” compared to more technical altcoins. This accelerated comprehension can, in turn, help the narrative spread swiftly, building communities and driving speculative interest far more rapidly.
This has been evidenced by the relatively new token Dogwifhat (WIF), which reached a $1 billion market cap in only 104 days, while Shiba Inu (SHIB) achieved the same in 279 days, and the OG meme coin Dogecoin (DOGE) took 8 years to reach the milestone.
Furthermore, new meme coins are emerging at a remarkable pace, with over 75% created in the past year alone.
How Cabals and Influencers Inflate Meme Coin Hype
Despite its appeal, meme coins are an extremely risky asset class with a high risk of losses, as per Binance Research. Most meme coins from the 2023-2024 boom have been short-lived, with 97% seeing near-zero trading volume. Only a few, like DOGE and SHIB, have endured, surviving for 10 and 4 years, respectively.
Though meme coins boast transparency, retail traders remain vulnerable to manipulation by ‘cabals,’ which stage pump-and-dump schemes, use fresh addresses to mimic the broad distribution, and recruit influencers to create artificial hype.
With so many similar meme coins flooding the market, saturation is a risk; projects must focus on unique value and innovation to prevent wasted time and capital.
