XPeng (XPEV) Q2 2024 Earnings Call Transcript

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XPeng (XPEV -5.69%)
Q2 2024 Earnings Call
Aug 20, 2024, 8:00 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Hello, ladies and gentlemen, thank you for standing by for the second-quarter 2024 earnings conference call for XPeng Inc. [Operator instructions] Today’s conference call is being recorded. I will now turn the call over to your host, Mr. Alex Xie, head of investor relations and capital markets of the company.

Please go ahead, Alex.

Alex Xie — Head of Investor Relations and Capital Markets

Thank you. Hello, everyone, and welcome to XPeng’s second-quarter 2024 earnings conference call. Our financial and operating results were issued via Newswire Services earlier today and available online. You can also view the earnings press release by visiting the IR section of our website at ir.xiaopeng.com.

Participants on today’s call from our management team will include our co-founder, chairman, and CEO, Mr. Xiaopeng; vice chairman and president, Dr. Brian Gu; vice president of corporate finance and VW Projects, Mr. Charles Zhang; vice president of finance and accounting, Mr.

James Wu; and myself. Management will begin with prepared remarks and the call will conclude with a Q&A session. A webcast replay of this conference call will be available on the IR section of our website. Before we continue, please note that today’s discussion will contain forward-looking statements made under the Safe-Harbor provisions of the U.S.

Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the company’s results may be materially different from the views expressed today. Further information regarding these and other risks and uncertainties is included in the relevant public filings of the company as filed with the U.S.

Securities and Exchange Commission. The company does not assume any obligation to update any forward-looking statements except as required under applicable law. Please also note that XPeng’s earnings press release and this conference call include disclosure of unaudited GAAP financial measures as well as unaudited non-GAAP financial measures. XPeng’s earnings press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited GAAP measures.

I will now turn the call over to our co-founder, chairman, and CEO, Mr. Xiaopeng. Please go ahead.

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] [Technical Difficulty]

Alex Xie — Head of Investor Relations and Capital Markets

Hi. We’re dealing with some technical issues. Please, wait a moment.

Questions & Answers:

Operator

Hello, hello?

Alex Xie — Head of Investor Relations and Capital Markets

Yes, please go ahead.

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

Yes. I’m sorry. Hello, everyone. In the second quarter of 2024, XPeng Inc.

— XPeng delivered 30,207 smart EVs, up 38% quarter over quarter and up 30% year over year. Supported by technology-driven cost reductions, efficient operation and management, and revenues from strategic technical cooperation with Volkswagen, our gross margin has further improved to 14%, placing us at the forefront of Chinese EV makers. More importantly, we completed a new round of organizational upgrades and internal restructuring, bringing on top talents who are already adding value in marketing, style design, AI, and other key areas. We’re consistently addressing gaps and solidifying our strengths to foster well-rounded competitiveness.

With the market launch of MONA M03 in August, we’re entering an intense product launch cycle and a period of rapid development with a number of competitive new products and models to be introduced through the end of 2026. With our AI technology advancement targeting product innovations and technology-driven cost reductions, coupled with an enhanced global and domestic marketing and sales system, these new products will fuel our sustainable growth trajectory. We’re confident of achieving substantial quarter-over-quarter delivery volume growth in Q3 and Q4, respectively, and of reaching a new delivery record in the fourth quarter. On August 8th, 2024, we began pre-selling MONA M03 and was thrilled by consumers’ enthusiastic response.

So far as pre-sell orders have surpassed last year’s G6 pre-sale orders in the comparable sales period. Priced in the RMB 150,000 segment among the A-class BEV Sedan, MONA M03 stands out with its trendy stylish design and unique smart cockpit, offering a best-in-class driving experience, which outperforms that of vehicles in the RMB 200,000 price range across many aspects, MONA M03 is setting benchmarks and emerging as a top competitor in the A-Class BEV market segment. We’ll be hosting our 10th anniversary Gala Knight and launching MONA M03 on August 27th with mass deliveries set to begin shortly thereafter. Our supply chain partners have geared up to support MONA M03’s fast production ramp-up alongside us.

I’m hopeful that the delivery pace of MONA M03’s fast production ramp-up will set new XPeng records, which will help quickly enhance the reputation of this outstanding product through word-of-mouth and support a strong increase in sales. Next, we will officially launch our next-generation sedan, the P7+ in the fourth quarter. The P7+ features exclusive stabling interior space with a three-meter wheelbase and over 5 meters length, making it superior choice for family customers. Furthermore, P7+ will be our first model based on our next-generation ADAS hardware platform.

P7+ not only beats our cost-reduction targets in both ADAS-related hardware and overall vehicle bump but also boasts technology innovations and cost advantages that outperform our competitors. With deliveries of two new models ramping up, we’re optimistic about significantly expanding our market share. At the same time, I remain dedicated to bolstering our capabilities across the supply chain, manufacturing, marketing, sales, and customer delivery, which will fuel a more efficient and scalable operational systems, accelerating product launches and deliveries during our upcoming major product launch cycle. Looking ahead to the upcoming years, I believe that the impact of AI on vehicles will be even more significant than that of electrification for automotive industry.

AI will fundamentally change the driving and riding experience and will reshape the business models in the auto and mobility sector. The advancement of the end-to-end and AI models is going to break through the limitations of current ADAS technologies and their iterations will happen much faster than traditional coding methods. AI will revolutionalize ADAS safety and driving experience, lower the cost and speed up the mass-market adoption of ADAS. The combination of AI models with XNGP, which is non-HD map reliant and has strong generalization capabilities is the only path to developing ADAS technology that delivers a seamless experience anywhere, regardless of location or route, and can be scaled globally.

Since July 30th, AI-powered XOS version 5.2.0 has been made available to all XPeng owners, taking XNGP to the next level by empowering a smooth experience anywhere regardless of city and routes. We are the first to deploy AI model technology that offers access to ADAS on all public roads for all users nationwide. The application of end-to-end AI large models in autonomous driving is easier said than done. One of the challenges is how to ensure safe closed-loop testing with both an extremely high upper limit and a solid lower limit.

Our extensive datasets and years of experience in urban ADAS driving give us an edge in integrating these end-to-end AI models, providing a safer, more human-life driving experience for our users. We’re gearing up to tackle smart driving challenges such as ETC toll stations and parking gauge barriers with our XNGP capabilities. Our goal is to offer an unparalleled parking-spot-to-parking-spot ADAS experience and implement the end-to-end AI models to the next level as our second step. Even more excitingly, our next-generation ADAS hardware platform will debut on the P7+ in the fourth quarter, offering high-level ADAS at the most competitive [Inaudible] cost in China auto industry.

In the near future, we’ll offer XNGP on a more — on more EV models, making XPeng the world’s first auto company to deploy high-level ADAS in a car model in the $20,000 price range. I’m optimistic that improved affordability will allow more younger users to buy and enjoy the latest AI technologies, expanding XNGP’s active user base and high-quality data pool. This in turn will create a positive cycle strengthening our AI-powered ADAS capabilities and further reducing costs. We aim to have our AI-powered XNGP-equipped mass-production smart EVs provide a driving experience equal to that of world-class Robotics by the second half of 2025.

This means just one manual takeover required for several 100 kilometres in urban areas, which is groundbreaking. In other words, we are going to offer Level 3+ autonomous software and use experience on Level 2 ADAS hardware and at a Level 2 ADAS price point. With an affordable cost structure, we believe consumers will quickly embrace AI-powered cars just as they quickly switch from traditional fuel vehicles to electric vehicles over the past five years. I’ll share more details about our advancements in AI models, robotics, global taxi, and other cutting-edge technologies at our 10th anniversary Gala Knight next weekend, and at our Annual Tech Day on October 21st — 24th.

Starting from this year, our long-term strategy for international models and overseas markets is entering a period of faster growth and is playing a more significant role in driving both sales and profit growth. In the second quarter, XPeng ranked first in export sales of mid to high-end all-electric vehicles or BEVs priced above $30,000 among all Chinese BEV brands. For the first time in our history, overseas sales accounted for more than 10% of our total sales. XPeng G9 has become the No.

1 in mid to large-size all-electric SUV in Norway, Denmark, and Israel and ranked in the top three in the same class in Sweden and the Netherlands. We believe that in addition to new energy, AI is crucial for us to achieve high-quality globalization. As of August 15th, we completed our over-the-air or OTA rollout of the latest AI-powered XOS for all of our international customers, offering an unprecedented China-made OTA experience for overseas market. Our unique and premium tech brand has gained worldwide consumer recognition by leveraging our product strength.

As we entered the third quarter, we saw strength — very, very strong momentum in the initial overseas orders for the international version of XPeng G6. Starting from August, we expect to begin deliveries of the left-hand drive and right-hand drive versions of G6. As of July, we have expanded our presence to 30 countries and regions via dealer partners and established over 70 overseas sales stores, including in Europe, the Middle East, and Latin America. We plan to enter more right-hand drive markets in the second half of 2024, including the UK, Australia, and several countries in Southeast Asia.

Also, we expect to double the number of XPeng-branded international sales stores in the second half of 2024. Over the next couple of years, I anticipate our overseas business will maintain its strong growth momentum, leading global sales of mid to high-end smart EVs and enhancing our repetition — reputation as a global tech brand. We have achieved multiple significant milestones in our long-term strategic cooperation with Volkswagen over the past year as we steadily expanded our cooperation scope. In July of this year, we signed a master agreement of E/E architecture technical collaboration with Volkswagen Group to jointly develop industry-leading E/E architecture for all locally produced vehicles built on Volkswagen’s China Main Platform or CMP and MEB platform.

Beginning in 2026, all locally produced vehicles built on the CMP and the MEB platform will be equipped with this jointly developed E/E architecture. Thanks to the deep mutual trust and collaboration between the two teams, the first model equipped with the jointly developed E/E architecture is expected to go into mass production within 24 months. I’m very much looking forward to expanding the scope of our technical cooperation and further strengthening our win-win strategic partnership. I believe that the combination of China’s speed and XPeng’s technologies will create greater synergies and strategic value for us and our partners in this era of profound changes in the global automotive industry.

I’m glad that we didn’t let every crisis go to waste and that we learned from them rising above each one. After launching the G9 in September 2022 and experiencing sales fluctuations over the past few years, we have made significant strategic changes to our organization and planning. This has greatly improved XPeng’s competitiveness and positions us for rapid growth. We’re now fully prepared to navigate the next decade of AI with steady progress.

As we enter our major production launch cycle, we anticipate that our total delivery volume will range from 41,000 to 45,000 in the third quarter of 2024, representing a quarter-over-quarter increase of 35.7% to 49%. Furthermore, we project that our third-quarter total revenue will fall within the range of RMB 9.1 billion to RMB 9.8 billion, representing a quarter-over-quarter increase of 12.2% to 20.8%. Thank you, everyone. With that, I’ll now turn the call over to our VP of finance, Mr.

James Wu to discuss our financial performance for the second quarter of 2024.

James Wu — Vice President, Finance and Accounting

Thank you, Xiaopeng. Now let me provide a brief overview of our financial results for the second quarter of 2024. I’ll reference RMB only in my discussion today unless otherwise stated. Our total revenues were RMB 8.11 billion for the second quarter of 2024, an increase of 60.2% year over year and an increase of 23.9% quarter over quarter.

Revenues from vehicle sales were RMB 6.82 billion for the second quarter of 2024, representing an increase of 54.1% year over year and an increase of 23% quarter over quarter. The year-over-year and quarter-over-quarter increases were mainly attributable to higher deliveries. Revenues from services and others were RMB 1.29 billion for the second quarter of 2024, representing an increase of 102.5% year over year and an increase of 28.8% quarter over quarter. The year-over-year and quarter-over-quarter increases were mainly due to higher sales from maintenance services and increased revenues from technical R&D services related to the platform and software strategic technical collaboration with the Volkswagen Group.

Gross margin was 14% for the second quarter of 2024, compared with negative 3.9% for the same period of 2023 and 12.9% for the first quarter of 2024. Vehicle margin was 6.4% for the second quarter of 2024, compared with negative 8.6% for the same period of 2023 and 5.5% for the first quarter of 2024. The year-over-year increase was primarily attributable to the cost reduction and the improvement in product mix. The quarter-over-quarter increase was primarily attributable to the cost reduction.

R&D expenses were RMB 1.47 billion for the second quarter of 2024, representing an increase of 7.3% year over year and an increase of 8.6% quarter over quarter. The year-over-year and quarter-over-quarter increases were mainly due to higher expenses related to the development of new vehicle models as the company expanded its product portfolio to support future growth. SG&A expenses were RMB 1.57 billion for the second quarter of 2024, representing an increase of 1.9% year over year and an increase of 13.3% quarter over quarter. The year-over-year and quarter-over-quarter increases were mainly due to higher commissions to the franchise stores and higher marketing and advertising expenses.

As a result of the foregoing loss from operations was RMB 1.61 billion for the second quarter of 2024, compared with RMB 3.09 billion for the same period of 2023, and RMB 1.65 billion for the first quarter of 2024. Net loss was RMB 1.28 billion for the second quarter of 2024, compared with RMB 2.8 billion for the same period of 2023 and RMB 1.37 billion for the first quarter of 2024. As of June 30th, 2024, our company had cash and cash equivalents, restricted cash, short-term investments, and time deposits in total of RMB 37.33 billion. To be mindful of the length of our earnings call, I would encourage listeners to refer to our earnings press release for more details on our second quarter 2024 financial results.

This concludes our prepared remarks. We’ll now open the call to the questions. Operator, please go ahead.

Operator

Thank you. [Operator Instructions] Your first question comes from Tim Hsiao with Morgan Stanley.

Tim Hsiao — Morgan Stanley — Analyst

[Foreign language] So my first question is about the sales momentum of the new models, because XPeng’s third-quarter volume guidance of 41,000 to 45,000 suggests that September delivery could be back to previous peak. This together with the upcoming P7+ could easily send the company’s year-end monthly sales to a new high of around 30,000. However, in light of relatively short life momentum of the new models — of the models launched last year, how could XPeng [Inaudible] sustainable sales momentum this time for the new models like M03 and the upcoming P7+? So that’s my first question.

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Thank you so much for the question. Now this is actually one of the biggest challenges facing ourselves as well. For XPeng, I mean for myself in my office, I actually have these four words hang up on the wall of my office, meaning that we are aiming for steady growth going forward. Now honestly, easiest have been done and it’s very challenging to do that and achieve those kind of goals in such a competitive environment.

Going into next year, we actually expect the market competition to be even more brutal than what we have seen recently. And we have done a lot when it comes to the transformation of our organization, for example, the management of the supply chain, adopting the platform-based manufacturing, and also enhancing the target and aims for our manufacturing quality for M03 and P7+. And also when it comes to the monthly OTA and the reform of our customer experience regarding new models and facing versions and everything, we also did an overhaul on our sales and marketing system. All of those are aiming to achieve a very long-term steady growth going forward.

We — when we give out guidance and due preparation for the future development and sales, we are doing not only the rolling 12-month forecast facing — taking into consideration the future competitive landscape, we also take into consideration the iteration of our new models and safer versions and how to accommodate them in the competitive environment. So relative to the year before and two years beforehand, right now, we are definitely much more confident about our quarterly forecast and how to meet those targets, and how to really implement our plans in order to achieve the maximum outcome. Thank you.

Brian Gu — Vice Chairman and President

Hey, Tim. This is Brian. Let me just may add a couple of points here. First of all, I think you’re right, when we give the third-quarter guidance at high-end of the guidance, we do assume that we will hit likely the 20,000 per month sort of volume delivery, which is going to be the high point of our delivery record historically.

To achieve that, actually, there are actually a number of other catalysts I think you should probably be aware. One is that we are very encouraged by the MONA’s debut and also the reception. We think given what we see in terms of the indictive order momentum as well as the preparation that Xiaopeng just mentioned, we’re very confident that MONA delivery in the first months and starting in September will likely achieve the fastest delivery record for all EV models made by EV start-ups. I think we will hopefully set the record for MONA.

Secondly, I think I want to also emphasize that the delivery number includes also a significant growth of our overseas delivery volume as well. As you can see that the overseas delivery volume in the second quarter exceeded 10%. We anticipate the delivery from overseas will probably be above 15% in the third quarter, which also diversifies our overall order intake that give us further confidence in the delivery objectives that we set for third quarter and as well as the fourth quarter will be achievable.

Tim Hsiao — Morgan Stanley — Analyst

[Foreign language] My second question is about the XNGP’s high-level ADAS. The constant investment in NTM large models has further enhanced the experience of systematic abilities and AI smart driving technologies and much faster than the nationwide rollout of XNGP. However, when it comes to return of investments, when do you expect such a massive and constant investment to translate into a real barrier to peer competitors and translate into a meaningful upside to expense new car sales? Would there be any side post or metric we can monitor in the following quarters? So that’s my second question. Thank you.

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Thank you for your question. Since the rollout of our version 5.1.0, we’ve collected a lot of very exciting and encouraging data, including two aspects. The first one is the option rate and also penetration rate of using our high-level ADAS capabilities, at least 20% increase from before the rollout of 5.2.0. And the second thing is that we used to encounter challenges in test-driving in some stores, in some areas and regions.

And right now across all of our dealer shops, you can freely use the tests on the XNGP and this is made available to all of our dealer shops right now, which will allow our consumers to have first-hand experience of how capable our ADAS capability is. And right now, among all Chinese EV makers, XPeng is the only actual end-to-end AI models implementers, although other competitors or peers of ours also claim that they are moving toward that end goal. But we do face multiple challenges. The first one is that as we increase the upper limit of our ADAS capabilities with the adoption of the end-to-end AI models, we also need to secure a solid bottom limit of that capability as well that requires a lot of changes in reform, which we have implemented in our technology and architecture.

And the other challenge is that previously, we might not be able to roll out our capability across different locations around the country. And right now, even though we are able to do it and also provide a human-like driving experience for multiple locations and in a wider range of areas, we do experience some setbacks in a small range of cities or routes where room base and also small model kind of technological routes may produce a better outcome for now. But we believe the trend is that, first of all, this year is definitely a turning point for adopting these end-to-end AI models to implement and also to enhance our ADAS driving capability. And going forward, in the near future, we believe that when we are able to upgrade to a more comprehensive version, we can expect to see a great outcome when it comes to commercialization.

And that means that starting from P7+, which is really a great outcome of the technologically driven cost-reduction on this platform using this technological architecture will allow us to offer affordable high-end ADAS capability to a wider range of consumers, which can prove our industry-leading ADAS capability. Thank you.

Tim Hsiao — Morgan Stanley — Analyst

Great. Thanks a lot for sharing all the details and looking forward to the meaningful sales take-off throughout the rest of the year. Thank you.

Operator

Your next question comes from Ming Lee with Bank of America.

Ming Lee — Bank of America Merrill Lynch — Analyst

[Foreign language] My first question is related to your cost-reduction strategy. So right now you have joined procurement with Volkswagen. You will reduce the usage of LiDAR in the future. So in what area do you think you can achieve more cost-reduction going forward? And a shorter question related to your third-quarter gross margin trend.

So positive factor include more export and also volume sales grow a lot, but the negative factor is more sales from MONA. So how do we expect the trend of the third-quarter gross margin? Thank you.

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Thank you for your question. Now XPeng used to prioritize technology without really considering the development of other aspects, which are also very crucial for our company’s success. Now starting from the second half of this year, we’re going to focus more on our commercialization capability. Right now, we have both technology and our products that are doing really well.

But starting from the second half of this year, we’re going to see more translation of our reform and restructuring of the whole business model in order to meet the market demand and also the market competition as well. Cost reduction is a big aspect of it. On top of that, we also have cost restrictions that are driven by our technology, by our supply chain reforms, and also by our strategic partnership with Volkswagen as well. So in the second half of this year and also going to 2025 and 2026, you can expect to actually see a lot of good news when it comes to our quarter-over-quarter improvement as well.

So overall, at the end of the day, we are confident that XPeng can become a company that has more superior GP margin than the rest of its peers. Thank you.

James Wu — Vice President, Finance and Accounting

So, Ming, on your second question regarding the margin trend, instead of being specific on Q3, I’ll just speak generally about the second half. So you’re right, there are a couple of things that’s going to take place in the second half. As you mentioned, the export volume and percentage is going to likely go up. Starting Q3, most likely, we will start to recognize some revenues from the E/E collaboration with Volkswagen.

In the meantime, we also will see significant growth in terms of volume, which will help to thin out the manufacturing DNA allocations as well as improving manufacturing costs. On the other side, as you mentioned, there is incremental volume coming from MONA, which we expect to be in a high-volume model. And the other thing into Q4, as we introduced P7+, which will be the first model that come out of our new platform to achieve the cost-reduction that we have communicated earlier, we do expect the P7+ margin to be very healthy into the double-digits. So all in all, I’d say from a trend perspective, we expect the overall margin to be stable and maintained at mid to low-teens as you see in the second quarter.

Thanks.

Ming Lee — Bank of America Merrill Lynch — Analyst

[Foreign language] So the P7+ will be your first model to use the pure vision solution. So in your view, what would be the progress for you to improve your capability in automatic driving through this pure vision technology?

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Well, actually, regarding your question, I would say that more details to be disclosed on the future product launch conferences and also on our 10/24 Tech Day, please stay tuned. But what I can say for now is that, first of all, without relying on sensors and Hi-Fi definition map, that already in itself — in and of itself allow us to reduce our cost significantly. And on the other hand, with the adoption of the end-to-end AI models using this vision-based technological approach allow us to greatly enhance our ADAS capability as well. Again, if you are interested, please stay tuned for more details in our future events.

Ming Lee — Bank of America Merrill Lynch — Analyst

[Foreign language]

Operator

Your next question comes from Bin Wang with Deutsche Bank

Bin Wang — Deutsche Bank — Analyst

[Foreign language] I think we achieved the high end of 45,000 units in the third quarter, which means in the September, we can achieve more than 23,000. So can you provide a breakdown by products and specifically how much more in the September if we achieve the high-end? Thank you.

Brian Gu — Vice Chairman and President

Hey, Bin. This is Brian. At the moment, we do not provide a breakdown of specific model mix for the delivery of coming months. But I would say, as I said before, we anticipate very strong delivery for MONA in September.

We likely achieved the record for EV delivery by EV start up or new players as you can imagine. So we hope to achieve that record. Secondly is that, it also consists of a significant percentage from overseas, which will be mostly G9 and G6. As you know that G6 is starting delivery this month and next month.

So that will also mean there is contribution from these mainstream models from our line-up. So other than that, I don’t think we will probably provide any more details on the mix.

Bin Wang — Deutsche Bank — Analyst

[Foreign language] My question second one is about our new products. You mentioned a very strong product cycle. Can you elaborate a little bit about our product for next year? Thank you

Brian Gu — Vice Chairman and President

Bin, again, on this call, we are not able to provide specific guidance on model launches next year or a number of new as well as updated models. I think we will provide that information probably in a later-stage. But what we can say, as we said before as well is that we anticipate this fourth-quarter start a very strong product cycle. So will be many, I would say many is more than what we current this year — that has launched this year.

So more than this year, definitely as a number of vehicles of new models and revised or updated models for next two years.

Bin Wang — Deutsche Bank — Analyst

OK. Thank you very much. Thank you.

Operator

Your next question comes from Paul Gong with UBS

Paul Gong — UBS — Analyst

[Foreign language] So my first question is regarding the export outlook. At this stage, we’re glad to see the company is pushing for the exports. However, we are seeing the rising protectionism in the DMs, including the upcoming extra tariff. And we are also seeing in other markets, the rising competition even among the Chinese EV makers is escalating.

How do you foresee these challenges? How do you overcome it?

Brian Gu — Vice Chairman and President

Hey, Paul. This is Brian again. Very good question. I think you’re right.

Obviously, global opportunity is immense, but also there’s a lot of challenges along the way. We also noticed the tariff updates in the European market, etc. But what I would say a few points. One is that we so far has been very successfully launching our product in Europe as well as other global markets, positioning those products as premium sort of EV brand.

If you look at our sale price of G6 as well as G9 in global markets, which is available today already, you can see that we actually are priced higher than some of the comparable competitors we actually faced in China, which means that we actually can achieve a better and more premium position for global markets. Secondly is that in Europe, specifically, we obviously have to deal with the tariff. But I think given the efforts by our team, the pricing, as I mentioned, as well as using a collaborative relationship with local partners, we still can achieve, I would say, good marginal contribution from those sales. So we’re actually dealing with that at the moment, which already started, I think the regime back in July.

So we have been dealing this in the last month and a half already. And then looking outside of Europe, I think we actually also see huge opportunities for Middle East, including Israel, Southeast Asia, which is a market that we will be launching our right-hand driving models as we speak this month and next month. And also we see significant growth opportunities in other parts of the world. So with additional sort of a product launch as well as better, I would say, more premium positioning of our product globally as well as in building extensive relationship and distribution channels around the world, we are confident that we can achieve the volume as well as some of the profit contributions we anticipate from global operations.

Paul Gong — UBS — Analyst

[Foreign language] So my second question is regarding the robotaxi. I recall a few years ago, once there was a moment that XPeng also had a little bit plan for the robotaxi, but subsequently, it has been modified. I understand just now you mentioned that you hope your volume-produced models to achieve the similar effect versus robotaxi operation in overseas market in second-half of 2025, but just want to listen to you guys why as an industry leader in the autonomous driving, you are not a big fan of robotaxi operation?

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Thank you. This is a very good question. Actually, when it comes to robotaxi development, not only in China, but globally speaking, the technological approach is quite different from what we adopt right now, which is the end-to-end AI models architecture. Now the focus of robotaxi right now in the market is to focus on offering safe and good customer experience within a small area or region, whereas our target is to offer a full domain or all-domain kind of human-like driving experience that definitely defined the differences between our focus right now versus robotaxi.

And the other thing is that based on our previous experience of operating on mobile vehicles, we understand that right now, when it comes to the industry target for robotaxi, cost still is the No. 1 priority apart from regulation and also the mass adoption rate and penetration of this technology. The majority of robotaxi developers right now do not really balance these two aspects really well, meaning namely cost and customer experience. Now there are several things that we can comment on when it comes to robotaxi.

First of all, we are definitely considering the future for developing robotaxis, but this is very, very different from the L4 ADAS capability or experience. The second thing is that we’re not considering involving ourselves in the operation of robotaxi, but rather focusing on producing high-quality products or vehicles, robotaxi vehicles with the — partnership with vehicle or mobility operators in the future, globally speaking. And another thing that I want to compliment here is that robotaxi — when it comes to development of robotaxi, XPeng definitely has our unique kind of differentiation and consideration as well. We’ve put in a lot of thought into the future of robotaxi and it’s actually quite different from the pure ADAS for everyday use and it’s a different way or different kind of mobility.

And in the future, when time allows, we’re going to share more of our thoughts in this regard. Thank you.

Paul Gong — UBS — Analyst

Thank you very much. That’s quite helpful. Thank you.

Operator

Your next question comes from Tina Hou with Goldman Sachs

Tina Hou — Goldman Sachs — Analyst

[Foreign language] So thanks management for taking my question. My first question is regarding our production preparation for MONA M03 because previously with G6, I think the supply bottleneck was mainly related to the LiDAR. However, with M03, we don’t have LiDAR. So this should have much faster ramp-up.

So just wondering how much are we preparing for in the next few months. The second question is regarding our R&D expense. So we guided for 323 — sorry, RMB 727.5 billion previously, but looking at our first-half tracking and looking at last year’s first-half, second-half seasonality, it seems like it’s tracking just below RMB 6 billion. So wondering whether we have any like added R&D spending into the second half? Thank you.

James Wu — Vice President, Finance and Accounting

Hey, Tina. This is James. I’ll try to answer both of your questions. On MONA production capacity, obviously, we’ve seen what we have experienced in the past launches with regard to G6 and X9.

These are great lessons we’ve learned. So what we have done is we have started preparing the MONA production preparation way ahead of time versus the previous cases. So we’ve anticipated the supply constraints from some of the key components and we have set sufficient plans to prepare solutions for those issues that we have experienced in the past. So far, we haven’t seen any signs of issues with regard to our supply chain and production capacity.

So we continue to expect we will achieve the planned production and delivery as we have communicated earlier. Your second question about the engineering expenses, yes, from the first half, if you look at our engineering expenses, it’s relatively flat and comparable to last year. But as we mentioned earlier, we are entering into a pretty heavy product cycle and a lot of the engineering expenses with regard to design and product development has already kicked in. So we expect the engineering expenses to ramp up in the second half of the year.

For the full year, we still remain on our earlier guidance of about RMB 7 billion for the full year in terms of engineering expense. Thank you.

Tina Hou — Goldman Sachs — Analyst

Thank you. That’s very clear.

Operator

Your next question comes from Xinchi Yin with CITIC Securities

Xinchi Yin — CITIC Securities — Analyst

[Foreign language] So my first question is, I actually when to see MONA in the first time and it was of very good quality, but people will only feel this quality when they see the car in person. So do we have some self-action to make like more people to see the car in their [Inaudible]?

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Yes, indeed. Well, when it comes to sales and marketing techniques or approaches, it is quite different between functional or performance-oriented cars versus affordable cars. Now, when it comes to MONA, definitely its capability is more superior to most of the other comparable cars of its class especially when it comes to aesthetic and dynamic perception capabilities. Since our rollout of the car in — across our different stores since the beginning of August this year, we’ve received a very unprecedented and very encouraging reception from responses from the consumers, which again resonates with what you mentioned in your question, you have to see it and feel it to know how good a car it is.

So after our official product launch later this month, we plan to not only do a lot of offline sales and promotional activities, but we’re also going to do a lot of seating online as well in order to encourage more customers to test drive it for themselves. And we believe that M03’s sales performance will be even more superior than G6 of the same comparable sales period. And also one thing that I would like to add is that because we are very confident of the performance and capabilities of M03 when it comes to its static and dynamic production capability, we believe that once it’s launched and officially delivered, word-of-mouth will serve to our favor, which will also allow more people to become interested in this car and actually test drive it in our dealer shops across the country. And again, there are a lot of sales and marketing possibilities when it comes to promoting this kind of affordable vehicles for the market.

Thank you

Xinchi Yin — CITIC Securities — Analyst

[Foreign language] My second question is we actually do a lot of inner reform from 2022 and after two years, how do we evaluate our ability in sales and marketing right now? Thank you.

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Thank you for the question. Two years ago when we started our reform, we started with our planning, not only when it comes to product launch, but also the planning for the whole business, especially in sales and marketing system as well. And then we break it down to our technological development, our sales and marketing system, our customer services. And right now, I think we’ve achieved the first stage of success where we actually have different aspects of improvement when it comes to our products and also our competitiveness.

And by Q3, Q4 this year, you will begin to see how it translates into our sales performance and it’s driven not only by our product launch, which we prioritize, but also from a comprehensive development of our all-rounded capabilities, including what we mentioned previously, sales and marketing and also customer services as well. Now, right now across the management capabilities, we also focus on developing our store management across Tier 2, Tier 3, Tier 4 cities. We have implemented some new strategies to better serve our customers after-sales and also when it comes to car insurance, etc. We also focus on training our sales staff to improve their overall capability and working efficiency as well.

So we’re very confident of our future development, not only in China but also globally speaking, we believe that in the mid-term, our target is to become one of the top players in the China auto-making industry when it comes to our sales and marketing capability. Thank you.

Operator

Your next question comes from Yuqian Ding with HSBC.

Yuqian Ding — HSBC — Analyst

[Foreign language] So my first question is about the gross profit margin. So can management help us to break down the overseas margin and also domestic part, especially the wholesale bits, what’s the impact of the profitability over there, if not specific, at least could they give us a little bit of reference versus the group average gross profit margin? And also to clarify, Brian shared in the second half of the year, roughly the margin level would be mid to low-teen percent stay relatively stable. Does that mean the positive benefit of the margin support coming from the software part will largely absorbed by the product mix coming down and also increasing channel discount?

James Wu — Vice President, Finance and Accounting

Yes, this is James. I’ll try to answer your question. First, as Brian mentioned, we are expanding on a global basis pretty rapidly. So we would expect the overseas sales both in terms of absolute volume as well as percentage of total volume increasing in the second half compared to the first half.

With regard to margin overseas, in conclusion, it is healthy, good margin. When you look at overseas markets, right, it’s quite different when it comes to different countries. And we have different business models in different countries, including direct sales model, dealership model, as well as distribution model. So the way to understand margin and income and impact to the bottom line is quite different across these different models.

But in sum, I would say from a variable profit or contribution margin perspective for our overseas business, it is quite good and it’s helping us to improve the overall profitability of the company, all right? Then your second question regarding the margin trend in the second half, I just wanted to clarify that we didn’t really refer to the software margin for the second half. What we were talking about earlier was a variety of different components that will come into play in the second half, including higher volume, mix changes in terms of overseas and domestic, income from the VW collaboration will likely to increase as well as additional new vehicle models with regard to MONA and P7+. So overall, as I mentioned, the margin will maintain and stable in mid to low 10s pro forma, but from a vehicle margin perspective, we are anticipating moderate growth compared to what we’ve seen in the first half. Thank you.

Yuqian Ding — HSBC — Analyst

Got it. Thank you. [Foreign language] So the second question is really about autonomous driving differentiation. So autonomous driving technology, everyone is developing that.

Everyone is talking about leveraging the big data loop engineering capability and processing powers to get it done. But will the industry running into the stage that the technology development curve is running flattish in terms of the development slope? So everyone can do the autonomous driving service, but no one is really sticking out. So if we’re talking about next year as the iPhone moment, ChatGPT moment. So how — could you help us to envision how the singularity and the breakout could happen? Does that mean because we’re getting maturing technologies or we’re selling more vehicles or because of the technology is getting better we are finding diversified revenue models? Thank you.

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

[Foreign language] Well, it will be very challenging for me to try to respond to your question without involving technical terms or language, but I’ll do my best. First of all, the previous model or technological approach that was widely adopted industry for ADAS is the so-called ongoing perspective, relying on high-definition maps and also rule-based architecture to develop their ADAS autonomous driving capability. Now the main challenge for that approach is that you have actually numerous corner cases where you actually have to examine them one by one. And the customer experience, the driving experience itself is not perfect.

For example, most of the ADAS vehicles on the market available right now is driving at about 40 to 50 kilometers per hour and also their lay changes and turn-making looks very, very robust. It’s not a human-like kind of driving experience, whereas the AI approach, our end-to-end AI models approach allow us to actually learn from excellent and I want to focus on the executive here, excellent or high-quality experienced driver or human-like driver, someone like yourself when it comes to the driving habit and the performance across different areas of the country, but obviously, they also encounter the challenge of solving different corner cases because it’s not rule-based. For example, if you encounter stray animals, for example, a straight hat in the world, on the road, it’s not going to try to avoid it because it’s not something that they’ve learned before, whereas a rule-based approach maybe there is a rule there that states that you have to avoid hitting those animals. So there are pros and cons to different approaches, but I believe the development of the capabilities based on this AI end-to-end model is going to be a lot more significant and a lot quicker than the previous rule-based approach.

I hope I answered your question. Thank you

Operator

That does conclude our question-and-answer session. I’d like to turn the call back over to the company for closing remarks.

Alex Xie — Head of Investor Relations and Capital Markets

Thank you once again for joining us today. If you have further questions, please feel free to contact XPeng’s Investor Relations team via the contact information provided on our website, or the Piacente Financial Communications. Thank you.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Alex Xie — Head of Investor Relations and Capital Markets

Xiaopeng He — Co-Founder, Chairman, and Chief Executive Officer

James Wu — Vice President, Finance and Accounting

Tim Hsiao — Morgan Stanley — Analyst

Brian Gu — Vice Chairman and President

Ming Lee — Bank of America Merrill Lynch — Analyst

Bin Wang — Deutsche Bank — Analyst

Paul Gong — UBS — Analyst

Tina Hou — Goldman Sachs — Analyst

Xinchi Yin — CITIC Securities — Analyst

Yuqian Ding — HSBC — Analyst

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